Conversion Optimization

Marketing has 3 basic parameters.

  1. Build the site
  2. Promote the site 
  3. Convert visitors into buying customers

When the customer finally gets to your website, you want them to take a specific action. This could be making a purchase, booking an appointment, making a reservation or any other action that will result in a positive gain for your business. This metric is called the conversion ratio. It’s the ratio of visitors that  complete a desired action versus those who don’t. So say your site gets 100 visitors, and 5 of them complete the order, your conversion ratio is %5. We try to increase that conversion to make sure that more of your visitors complete the conversion process.

1 thought on “Conversion Optimization”

  1. Hello! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my site to rank for some
    targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thanks!
    You can read similar article here: Blankets

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